Marketing During Wartime: Why Disappearing Is One of the Riskiest Decisions a Business Can Make
There is an understandable instinct that appears whenever a country enters a period of prolonged crisis: businesses begin separating everything they do into two categories, the essential and the non-essential, and because marketing is often incorrectly treated as something that happens after the “real work” has been completed, rather than as part of the commercial […]
Literature Review: GEO and Recent Developments in Generative Search
INTRODUCTION TO GEO Generative Engine Optimization Generative Engine Optimization, or GEO, is the discipline dedicated to improving the visibility, mention, citation, and influence of brands and content within responses generated by search engines and generative artificial intelligence systems—such as ChatGPT, Google AI Overviews and AI Mode, Perplexity, Microsoft Copilot, and others. Unlike traditional SEO, whose […]
Meta Ads in 2026: Automation, Creative, Data and Measurement
LITERATURE REVIEW Meta Ads has evolved from a largely manual advertising platform into an increasingly automated system driven by machine learning, conversion data, creative variation, and first-party customer information. This literature review synthesizes recent academic research, systematic reviews, empirical studies, and Meta’s official technical documentation to examine the principal factors influencing paid advertising performance across […]
Closing the Loop: The Right Way to Combine Google, Meta, and TikTok (Paid & Organic)
FULL-FUNNEL MARKETING Some businesses run Google Ads. Others publish on Instagram, promote posts on Facebook, or try to create content for TikTok. Every channel works, every provider presents its own numbers, and every month ends with a different report. But one thing is often missing: the connection between all these activities into one marketing system. […]
How to turn ideas into content that actually works?
CREATIVE LAB Creative is not just attractive design, a polished video, or a clever-sounding sentence. Creative is how a brand stops someone mid-scroll, sparks interest, builds trust, and inspires action. In other words, creative is the connection between the message and the audience. That is why more businesses, companies, and marketers are adopting a creative […]
From Tel Aviv to Kyiv: The Real Differences Between Marketing in Israel and Marketing in Ukraine
In an era where almost any brand can launch a campaign, publish a video, build a landing page, and reach an audience in another country within a few hours, it is easy to assume that digital marketing works the same everywhere. Facebook is Facebook, Google is Google, TikTok is TikTok — so how different can […]
Interview with Yahav Schwartz: Digital Management Outsourcing – Not What You Think
Digital Management Outsourcing:A Conversation with Yahav Schwartz In a world where nearly every business interaction begins in the digital space, more and more business owners are facing a complex question: How do you actually manage all of this properly? Not just campaigns, but an entire system that connects audience, messaging, product, and sales process. At […]
The Reality Most Businesses Face (And Why Marketing Often Fails)
Most businesses don’t fail because they don’t invest in marketing. They fail because their marketing doesn’t convert. They run campaigns.They generate traffic.They even get leads. But: Cost per lead is too high Lead quality is inconsistent Conversion rates are low Growth feels unpredictable Why? Because marketing today is not a single skill. It’s a system. […]
When Strategy Meets Language: Behind the Scenes of the Strategic Collaboration Between MY-MARKETING and Lunaris
In an era where digital marketing is increasingly data-driven, the gap between a successful campaign and failure often lies in the subtleties of language and culture. Over the past three months, a strategic partnership between MY-MARKETING and the Lunaris.global agency has been setting a new standard for precision in advertising for Russian and Ukrainian-speaking segments […]
Interview: Selina on Building Real Traffic, Authority, and Content Systems
Building Sustainable Attention A Conversation with Selina In today’s digital landscape, content is everywhere — but real attention is rare. Businesses are posting daily, creators are uploading nonstop, and yet only a small percentage manage to build real traction, consistent traffic, and meaningful engagement. At Lunaris Global, we wanted to go deeper than surface-level advice. […]